Guide to Building a Voice Application

As voice technology rises to the forefront of how individuals are searching or asking questions, we take it upon ourselves to find out about this shift and take it to the marketers and technologists who need to find out this information. We’ve also built out this functionality inside our platform so when you’re prepared to add voice technology to your marketing strategy, you can certainly do it from the SaaS CMS you know and love-Zesty.io.

Exactly what is a Voice Application?
A build voice app, or voice-based application, is any application that depends on speech requests to process a query and will react to it with the required action. For our purposes, we’re discussing voice applications such as Siri, Amazon Alexa, and Google Assistant. Voice assistants have taken off lately, and voice-first devices such as Amazon Echo or the Google Home have become more integrated into consumers’ daily lives. Voice-enabled devices, and the software that control them, are a thrilling new field for marketers and developers alike. As brands continue to consider how they’re going to take good thing about this new channel, they have to learn a few new device toolkits, the fundamentals of Voice UI design, and a some emerging guidelines for building and deploying on these diverse platforms.

From asking simple questions to playing games or finding recipes, there are numerous applications for voice technology. As brands capitalize upon this channel to provide additional uses for voice applications, so too will consumers use these different functionalities as smart speakers become more embedded in lifestyle.

Different Applications, Different Devices
As voice devices and smart speakers continue steadily to grow in popularity, different brands be vying for market share. The Voice Applications people are using most include Amazon Alexa, Google Assistant, and Siri. However, the voice devices that are leading the race are Amazon Echo, Google Home, and Apple HomePod. As the unit have grown to be more commonplace in the house, naturally the marketplace share is likely to diversify:

Why Create a Voice Driven Application?
1. Get ahead of (or compete directly with) competitors
Execute a quick survey and discover if your competitors are using voice as a channel. If they are not, you have a specific possibility to gain a competitive advantage. As voice devices and smart speakers become more widely adopted, early adopters who build skills first possess the first-mover advantage.

2. Increase audience reach
Customers use voice devices because they’re easy. Delight your audience by reaching them in a new channel they’re using. Potentially reach a fresh audience too.

3. Create or build authority
Brands that adopt early establish authority. A Google browser search returns a marketplace of results and depends on an individual to choose an authoritative source. Which has a voice query users ask a question and receive one resource.

4. “Free” publicity
Voice acts as a very unique and exciting PR tool. Since few brands have voice applications, and the ones who do have very simple applications, this can be an possibility to seize good press for your brand.

5. Provide customers better experiences
Customers are actively engaged in using voice as a fresh channel – leverage this trend to keep providing value. Delight customers with a fresh experience, quickly provide value by answering their questions, and keep your customer base time for you.

Voice Assistant Development
How exactly to Map Content for a Voice Application
Once you have decided that building a voice application is the right move for your brand, it is important to map out the content prior to requesting the development team to generate the application. Since you map content for your application, think about what kind of voice application is best fit for your brand.

Different varieties of Voice Applications
By and large, you’ll find that most voice applications are categorized as one of these four categories:

Informational: Informational: Provides basic information such as hours of operation, locations, contact information, etc.
Conversational: More complex than informational. Educate your clientele about how to use your product, rather than providing basic information.

News: Is your market one that’s always changing? Consider producing newsworthy, up-to-date content to stay contemporary with your target market.
Fun Experiences: Think out of the box by encouraging your visitors to activate with your product in new exciting ways.

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